The Dual Pure King retails at $2,999.95, while the Dual King Firm retails at $3,299.95.Ĭity Furniture officials say that flotation sleep offers significant benefits over conventional sleep sets. The Single King Pure retails for $2,499.95, while the Single King Firm retails at $2,799.95. The Queen Pure model retails at $1,999.95, while the Queen Firm retails for $2,299.95. All will be temperature controlled, and the dual king will have two mattresses with temperature control for each sleeper. There will be queen, king, and dual king models. The firm comes with a one-inch memory foam layer that sits between the mattress and cover. The Afloat line will be similar to the old soft-sided waterbeds, but the new waterbeds are made with a denser foam material on the outside and feature better materials and better designs, officials said.Īll waterbeds will be available in Pure or Firm models. A lot of people miss their old waterbeds.” What Millennial doesn’t aim to be healthy and get more sleep these days?”īut Singh said the line is also a natural for Baby Boomers, “the people who remember waterbeds best and will have a nostalgic connection to the products. We are also pushing healthy sleep as the main brand message. “Vinyl records have had their highest sales in years, and the same is true of classic cars. “Millennials are into the retro aspect of it,” said Gurtegh Singh, strategic and legal project manager at City Furniture. The new waterbed line, retailing from $1,999 in queen to $3,299 for a king firm, dual model, will appeal to both Millennials and Baby Boomers, officials said. The technology didn’t exist back when Charlie invented the first waterbed, but today a lot of the issues are resolved.” “A lot of the issues with old waterbed and other mattresses on the market today are solved with the new patent. “The nostalgic factor is a plus, along with a push towards healthier sleep,” Koenig said. Michael Geraghty, a leading waterbed producer in waterbeds’ glory days, is the CEO of Hall Flotation and is also the co-patent holder, with Hall, on the new waterbed line.Ĭity Furniture executives say that waterbeds are poised for a comeback.
The new Afloat line was invented by Charlie Hall, the president of Hall Flotation, who got the first patent on a waterbed in 1968, Koenig said.
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