While competitors exited the market or adjusted manufacturing with quicker ferments and added carbonation to get back on shelves within weeks, GT’s took more than three months to adjust its chemistry.
When The Great Recall hit kombucha in 2010 over concerns that alcohol content was creeping above 2 percent as products continued to ferment on shelf (0.5% is the legal limit), Whole Foods yanked bottles and millions in sales vanished overnight. He owns 100% of his company, shuns co-packing, and emphasizes quality over profit at every chance he gets. “Their devotion to the kombucha space, dedication to high-quality products, and commitment to their consumers has established a high bar for the rapidly growing market segment.” Indeed, GT is known to be something of a control freak, as many founders prove to be. “As a company, GT’s has fundamentally developed the kombucha category in the U.S.,” says Mike Bush, President of Ganeden and a key supplier to GT’s probiotic blend. attribute all manner of health benefits to its consumption, from detoxification and digestion to focus and mood. GT’s mom, Laraine, credits kombucha for helping her survive an aggressive breast cancer, and early converts to the beverage in the U.S. Health struggles plagued the family over the years, delivering a personal resonance to the benefits of kombucha as a living, raw, probiotic elixir. GT’s began as a home-brew operation heavily inspired by the Eastern philosophies espoused by the Dave family on their frequent trips-with a young GT in tow-to Indian ashrams. Some quick math then posits GT’s as a $350 million enterprise, and, unlike many of the competitors now surfacing in its wake, the company remains independently owned and operated by its charismatic founder.
Industry sources place kombucha sales at north of $600 million, with GT’s commanding at least 50% of that total. His company, GT’s Kombucha, created the kombucha category at retail, and it’s a category he continues to dominate after more than 20 years in business. analysis, kombucha consumers bought $600 million worth of the product in 2015, with more than half being of GT's.GT Dave owes a lot to kombucha, and kombucha owes a lot to GT Dave. As per the report of The Forbes in May 2019, GT Dave's company made an estimated $275 million in sales annually. GT's Kombucha celebrated its 20th anniversary in 2015.ĭave rebranded GT Kombucha as GT's Living Foods in 2018 and produces 1 million bottles per year in a 260,000-square-foot factory in Vernon, California, that cost him $40 million in construction. Moreover, along with original Cla s sic Kombucha, he expanded the business with the addition of the Enlightened Kombucha line, Chia flavors to the Synergy Kombucha line, CocoKefir, and CocoYo. GT's Kombucha Is A Billion-Dollar Companyīy 2005, GT Dave moved the kombucha production to a larger brewing facility and began national distribution.
By the late 1990s, his company was earning $150,000 in annual sales. Thereafter, Greg Thomas would rent a 2,000-square-foot industrial space in Gardena, expanding Kombucha and Synergy Kombucha in California Whole Foods stores. At that time, he attended Beverly Hills High School as a freshman and later enrolled at Santa Monica College to take business cla s ses but left & obtained GED. Reportedly, Gerg Thomas Dave's parents received a SCOBY as a family gift in 1992 and began home brewing kombucha. His elder brother Justin died in 1996 due to bone cancer, while the eldest brother, Adam is a 2008 graduate of Louisiana State University's medical school. Family Background & Early Careerĭave was born in 1978 in Beverly Hills, California, the USA, as the youngest of 3 sons to Laraine Dave and Michael Dave. kombucha market and is a billion-dollar brand.
GT's Living Food (formerly GT's Kombucha) now covers 40% of the U.S. The then- Santa Monica College attendant began homebrewing kombucha & established a company at the age of 17, being the first to put the product on store shelves. GT Dave, born Greg Thomas Dave, an American businessman is the founder and CEO of GT’s Living Foods, a kombucha company (kombucha tea or mushroom tea).
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